Privacy Policy

Version Number: 3.0

Last Updated: 10th August 2026

1. Who we are

This policy is issued by Fortythree Tech Limited, a company registered in England and Wales (Company No. 16700723), whose registered office is at The Rickyard, Gawsworth Business Court, Shellow Lane, North Rode, Congleton, United Kingdom, CW12 2FQ. Expert Genie Pro is a trading style of Fortythree Tech Limited.

We are the data controller for the personal data described in this policy. We are registered with the Information Commissioner's Office under registration number ZC005310.

Our privacy contact is contact@fortythree.tech. Please send all privacy queries and rights requests there.

2. What this policy covers

This policy applies to two websites:

  • www.fortythree.tech - our corporate site
  • www.expertgeniepro.co.uk - our product site

It covers the personal data we collect when you visit either site, complete a form, contact us by email or telephone, register your interest, apply for early access, or sign up for updates.

What it does not cover: Use of the Expert Genie Pro software itself. If you join the Early Adopter Programme, our EAP Privacy Policy applies from the point your details are given to us so that a login can be created. A separate privacy policy will apply to the commercial version of the software.

This policy is transparency information provided under data protection law. It is not a contract. Using our websites does not amount to agreement to it, and reading it does not amount to consent to any processing. Where we need your consent — for marketing email, or for optional cookies — we ask for it separately.

3. Personal data we collect

Category What it includes Where it comes from
Enquiry and interest data Your name, email address, telephone number, company or practice name, whether you are a practising expert witness, your area of specialism, how you heard about us, and anything you write in a message or enquiry field You, when you complete a form
Investor enquiry data Your name, email address, telephone number and the content of your enquiry You, when you complete the investor enquiry form
Early access application data The above, together with your indication that you wish to be considered for the Early Adopter Programme You, when you tick the early access option
Marketing preferences Whether you have opted in to receive updates from us, and any subsequent opt-out You, and our systems
Correspondence Emails and messages between you and us, and our replies. This includes where you email us directly rather than using a form You and us
Technical data IP address, browser type and version, operating system, device type, and the pages you visit Your device, automatically
Cookie preferences The choices you make in our cookie banner You
Recruitment data Your name, contact details, CV or covering letter, employment history, qualifications, references, right to work documentation, LinkedIn profile, and our notes from any interview You; LinkedIn, where you apply through its platform; and, where you authorise it, your referees
Demo booking data Your name, email address, the date and time you select, your time zone, and anything you enter when booking You, through Calendly

What you have to provide:  Our forms mark required fields with an asterisk. Typically these are your name and email address, without which we cannot reply to you. Everything else is optional, and not providing it simply means we know less about how we can help.

We do not ask for special category data, such as information about health, race or religion. Please do not include such information in a free-text message field.

A note on recruitment: Applications sometimes contain health or other special category information we have not asked for. We use health information only where it is necessary to consider or provide reasonable adjustments, or to meet an employment law obligation. Special category information that is not relevant to the recruitment process will not be used, and may be deleted. Please do not send us more than you need to.

4. Why we use your personal data, and our lawful basis

Purpose Lawful basis
Replying to your enquiry and corresponding with you about it Legitimate interests — responding to someone who has asked to hear from us. Where your enquiry concerns becoming a customer, steps taken at your request before entering into a contract
Considering an application for the Early Adopter Programme and contacting you about it Steps taken at your request before entering into a contract; and legitimate interests — selecting a suitable group of testers
Dealing with investor and stakeholder enquiries Legitimate interests — developing and financing our business
Arranging, holding and following up a demonstration you have requested Steps taken at your request before entering into a contract; and legitimate interests — responding to someone who has asked for a demonstration
Considering your application for a role with us, and corresponding with you about it Steps taken at your request before entering into a contract; and legitimate interests — recruiting for our business
Keeping your details on file for future roles, where you have asked us to Consent — you may withdraw at any time
Keeping a record of past enquiries for a reasonable period, so we can pick up a conversation later Legitimate interests — managing a long sales cycle. You may object at any time
Sending you updates about Expert Genie Pro, including our progress towards the Early Adopter Programme, opportunities to take part in it, development news, commercial launch and related offers Consent — you opt in separately and may withdraw at any time
Understanding how our websites are used, so we can improve them Consent, through the cookie banner, for the analytics cookies described in section 8
Keeping our websites secure and available Legitimate interests — protecting our systems and our visitors
Keeping records of consents given and withdrawn Legal obligation — accountability under Article 5(2) UK GDPR
Establishing, exercising or defending legal claims Legitimate interests — protecting our legal position

Where we rely on legitimate interests, we have considered whether those interests are overridden by your rights and freedoms and concluded that they are not. You may object at any time — see section 11.

Where we rely on consent, you may withdraw it at any time. Withdrawing consent does not affect anything we did before you withdrew it.

5. Marketing

We will only email you updates about Expert Genie Pro if you have opted in. Those updates cover our progress towards the Early Adopter Programme, opportunities to take part in it, development news, commercial launch and related offers. We do not pass your details to anyone else for their marketing. The tickbox on our forms is not pre-ticked, and you can submit a form without it.

You can opt out at any time using the unsubscribe link in any email, or by emailing contact@fortythree.tech. We will act on it promptly.

We do not send marketing by text message, and we do not make marketing telephone calls.

6. Who we share your personal data with

We do not sell your personal data.

Provider What they do Where
Cloudways / Digital Ocean Hosts both websites, including the database in which form submissions are stored United Kingdom (London data centre). DigitalOcean is US-incorporated
Microsoft 365 Our business email, which receives a copy of every form submission United Kingdom / European Union
Twilio SendGrid Sends our emails, including replies and marketing updates United States and European Union
CookieYes Records and honours your cookie preferences European Union
Microsoft Clarity Analytics and session insights, if you consent to optional cookies See section 7
Google Analytics Website usage statistics, if you consent to optional cookies See section 7
Calendly Handles demo bookings and passes the booking details to us United States

Booking a demo: If you book a demo, the link takes you to Calendly, a separate company with its own privacy notice, which will apply to what you do there. Calendly passes your booking details to us.

Applying through LinkedIn: We sometimes advertise roles on LinkedIn, and you may be able to apply there. LinkedIn is a separate company with its own privacy notice, which applies to what you do on its platform. Once your application reaches us, this policy applies to how we handle it.

Others, where necessary: our professional advisers, under a duty of confidentiality; law enforcement, regulators or courts where we are required to disclose by law; and a purchaser or successor if our business is sold or reorganised.

Microsoft Clarity — a separate controller: Microsoft has stated that for data collected by Clarity it acts as a controller in its own right, not as our processor, and uses that data to operate and improve its own services. We and Microsoft are therefore each separate controllers for our respective processing.

7. International transfers

Both websites, and the form submissions stored on them, are hosted in the United Kingdom.

Some of our providers process personal data outside the UK:

  • Twilio Sendgrid uses US and EU infrastructure to send our emails.
  • Google Analytics and Microsoft Clarity, if you consent to optional cookies, may process data in the United States..
  • Digitial Ocean, which owns Cloudways, is incorporated in the United States, although our hosting is in its London data centre.
  • Calendly is US-based and processes your booking details there.

Where personal data goes outside the UK we rely on one or more of: a UK adequacy regulation; the UK Extension to the EU–US Data Privacy Framework, where the recipient is certified; or the UK International Data Transfer Agreement or the International Data Transfer Addendum to the EU Standard Contractual Clauses.

You can ask us about these safeguards by emailing contact@fortythree.tech.

8. Cookies

Changing your mind. You can change your cookie preferences at any time through the cookie tool on either site. You can also block or delete cookies through your browser settings, though parts of the sites may not work properly if you block everything.

9. How long we keep your personal data.

What we keep How long
Enquiry, interest and investor enquiry data 24 months from our last contact with you, then deleted. We keep it this long because enquiries about professional software often develop over a long period, and it helps us pick up a conversation where it left off
Early access applications where you are not offered a place 24 months from our last contact with you, then deleted
Early access applications where you join the EAP Transferred to the EAP, where our EAP Privacy Policy applies
Your name and email address where you have opted in to marketing Until you opt out, then a minimal suppression record so we can honour it
Recruitment data where you have asked to be kept on file 12 months, unless you ask us to remove it sooner
Recruitment data where you are offered a role Transferred to your employment record, where our HR policies apply
Records of consents given and withdrawn 6 years, to demonstrate compliance
Correspondence relating to a dispute or claim Until the relevant limitation period expires
Website analytics Held by the analytics providers under their own policies
Recruitment data where you are not offered a role 12 months from the end of the recruitment process, then deleted, unless you have asked us to keep it on file
Demo booking data 24 months from our last contact with you, then deleted

10. Keeping your personal data secure

We use technical and organisational measures appropriate to the information we hold, including encrypted connections to both websites, access controls limiting who can see form submissions, and hosting in a UK data centre.

If a personal data breach is likely to result in a risk to your rights and freedoms, we will report it to the ICO without undue delay and, where feasible, within 72 hours of becoming aware of it. Where the risk is high, we will also tell you directly.

11. Your rights

You have the right to:
  • be informed about how we use your personal data — this policy;
  • access a copy of the personal data we hold about you;
  • rectify inaccurate or incomplete data;
  • erase your data, in certain circumstances;
  • restrict our processing, in certain circumstances;
  • data portability — receive certain data in a machine-readable format;
  • object to processing based on legitimate interests, and to direct marketing at any time; and
  • withdraw consent where we rely on it.

To exercise any of these, email contact@fortythree.tech. We will respond within one month. We may ask you to verify your identity. There is normally no charge.

Making a complaint to us: If you think we have handled your personal data wrongly, you can complain to us directly. Email contact@fortythree.tech, or tell us by any other means — we will treat it as a complaint however it reaches us. We will acknowledge it within 30 days, investigate it without undue delay, keep you informed where appropriate, and tell you the outcome.

Complaining to the ICO: You can also complain to the Information Commissioner's Office at any time. You do not have to complain to us first.

Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

Helpline: 0303 123 1113

Website: ico.org.uk

12. Automated decision-making

We do not make decisions about you by automated means that produce legal effects or similarly significantly affect you. Decisions about early access applications are made by a person.

13. Other websites

Our sites link to others, including Calendly and social media. We are not responsible for their content or their privacy practices. Please read their notices before giving them your information.

14. Children

Our websites are aimed at professionals and are not intended for anyone under 18. We do not knowingly collect personal data from children.

15. Changes to this policy

We may update this policy from time to time. The version number and publication date at the top tell you which version applies. If we make a material change we will say so on the site.

16. Contact us

Email: contact@fortythree.tech

Fortythree Tech Limited

The Rickyard
Gawsworth Business Court
Shellow Lane
North Rode
United Kingdom
CW12 2FQ

Company No. 16700723

ICO Registration No. ZC005310

Expert Genie Pro is a trading style of Fortythree Tech Limited.